Today we live in a digital age. Consumer behaviour has changed. On an average, individuals spend more than 6 hours online every day. Internet Search is the first thing an individual does, whether they are searching for a product or a service, or evaluating the product or service they may have shortlisted for purchase.
A website is the number one marketing asset in today’s digital world. Here are three solid reasons, why your business should have a website, regardless if it is small, medium or large.
- Website gives your business Credibility.Having a good website provides your business with instant credibility as legitimate business. It gives your business an identity and is virtual proof that it exists. Having a website means you have your own domain. In the same survey, 65% of respondents regard a company-branded e-mail as more credible than a generic one.
- Websites gives your Business an enhanced reach.Having a website allows you to reach out millions of people quickly and increase you reach beyond the local market. Website is a very cost effective and easier tool to market your product and services.
- 27/4 Visibility for your Business.You are available to your consumer 24/7 through your website. Your website allows user to find additional information about your product and services. Your potential customers can interact with your business even during the non-working hours.
As in the famous words of Bill Gates,
“If your Business is not on the internet, then your Business will be out of Business.”
You can increase your business manifolds by having a professional online presence by making it easy for the people to find you and contact you. Not having a website puts your business at a competitive disadvantage. If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority.